AND THAT’S AN (UN)WRAP

Okay. I need to warn you.

Pulling together these stats was dangerously addictive.

Almost as addictive as our sausage rolls.

Once I started calculating, I genuinely could not stop. From mini eggs to olive oil, from coffees poured to sausage rolls devoured, 2025 has been a whirlwind of flavours, favourites and impact.

And that impact? It’s all yours. Look at the two Facebook posts here and here to see the statistics

Thank you for munching, sipping, browsing and refilling with us all year. Lemon and Jinja simply would not exist without you.

So let’s unwrap 2025 properly... and look into just a few statistics together.

1,600 Sausage Rolls

1,600.

Honestly, I think my dad and Dottie are battling it out for top spot, but I reckon I’m comfortably in the top 10 for scoffing these.

Behind that number is local sourcing, plant-based goodness, and thousands of small moments shared in the café. Catch-ups. First dates. Business meetings. Post-school snacks.

It’s never just a sausage roll, is it?

70kg of UpCircle Refills

We refilled 70kg of UpCircle products this year.

The average jar is 60g. That means over 1,000 beauty product refills.

Just pause on that for a second.

Over 1,000 glass jars that didn’t need to be bought again. Over 1,000 pieces of packaging that stayed in circulation instead of being replaced.

Small swaps. Massive ripple effect.

The Power of Clothes Swaps

Our clothes swaps continue to blow me away.

The impact is not just environmental. It’s social. It’s financial. It’s confidence-boosting. It’s community-building.

Watching rails empty and wardrobes refill without a single new item being produced is honestly magic.

I cannot wait to release our 2026 dates. You might want to start clearing those wardrobes now.

3,200 Litres of Oat Milk

This year we bought 3,200 litres of oat milk on refill.

That is around four pallets.

Anything not sold to you on refill was used in the café. Which means together we avoided using over 2,500 tetrapaks.

And here’s the important bit.
Our refill bags are sent off to be properly recycled. Something that sadly is not guaranteed with tetrapaks.

When you choose refill, you are not just choosing less packaging. You are choosing a more certain end-of-life story for that packaging too.

Paprika. Yes, Paprika.

One stat I didn’t post on Instagram, but absolutely should have.

Paprika.

We sold 19kg in one year.

The average jar is 40g. That means we saved 475 jars or bags of paprika just by selling it packaging free.

And that is just one spice.

Now imagine scaling that across every herb and spice on our wall.

This is what quiet impact looks like. It doesn’t shout. It just accumulates.

And Then There’s Everything Else

I’ve shared stats for around 20 products.

We sell thousands.

Olive oil. Rice. Pasta. Coffee. Nuts. Seeds. Cleaning liquids. Shampoo. Laundry powder. Flour. Chocolate. Beans. The list goes on and on.

Do you actually realise how impressive this is?

The impact you are all making is huge. Not dramatic. Not flashy. Just consistent and powerful.

To Our Customers

I shared the top 10 visitors of 2025 on Instagram. First names only, of course.

But here’s the truth.

You are all top customers.

Whether you visit once a year or five times a week (KT… you know I love you), your support is equally important and equally impactful.

You tell your friends. You bring your parents. You switch your workplace onto refill. You shout about us. You choose to shop differently.

That matters.

Seven Years

2026 marks Lemon and Jinja’s seventh year.

Seven years of refilling.
Seven years of questioning the norm.
Seven years of building community.
Seven years of proving that small changes, done consistently, add up to something enormous.

Let’s keep going.

Let’s keep introducing everyone we know to a better, more sustainable way of shopping.

Thank you for being part of this.

Lemon and Jinja love,
Jesse x