Hair Serum with Fermented Rice Water + Baobab

UpCircle’s Hair Serum with Fermented Rice Water + Baobab combines heritage haircare ingredients and modern actives to give you glossy, more resilient hair, while keeping sustainability front and centre.

50ml

This lightweight, silicone-free serum uses upcycled ingredients to hydrate, repair and protect: fermented rice water from Italy boosts strength and shine, baobab seed extract (sustainably sourced from Africa) delivers a 5-in-1 protein boost (repair, strength, UV-resilience, moisture retention and nourishment), and a natural compound (mushroom extract + hyaluronic acid + fructose) acts as a gentle, silicone-free alternative to traditional silicones. Together with humectants and lightweight emollients, the formula smooths cuticles, reduces static and leaves hair visibly shinier, without heaviness.

Perfect for everyday use on damp hair and for touch-ups on dry hair, it enhances curl definition, reduces frizz, detangles and adds slip to textured hair. Dermatologically approved, vegan, cruelty-free and packaged in glass.

Key benefits

• Supercharges hair with glossy shine

• Reduces breakage and strengthens strands

• Smooths and protects against humidity + frizz

• Lightweight: adds slip and shine without weighing hair down

• Silicone-free, dermatologically approved and vegan

Key ingredients & what they do

Upcycled Fermented Rice Water (Oryza Sativa bran extract): traditional hydration booster to support stronger, shinier hair.

Hydrolysed Baobab Seed Extract: multi-functional protein that helps repair, strengthen and retain moisture.

Polyporus (Mushroom) Extract + Sodium Hyaluronate + Fructose complex: a natural alternative to silicones that gives slip, softness and moisture retention.

Humectants (glycerin, betaine, sodium hyaluronate): attract and lock in moisture.

Light emollients & unsaponifiables (caprylic/capric triglyceride; hydrogenated olive oil unsaponifiables; coconut oil derivatives): smooth the hair surface and add shine without greasiness.

Conditioning polymer (guar hydroxypropyltrimonium chloride): reduces static and improves manageability.
(The formula is ~97% natural.)

How to use

On freshly washed, towel-dried hair: warm the recommended amount in your palms and apply to mid-lengths and ends, then style as normal
On dry hair: use a tiny amount warmed between palms to tame flyaways and add shine.
Dosing guide (start small and build):
Very short hair: 1–2 drops
Short fine hair: 1–2 drops
Shoulder-length fine/medium: 2–4 drops
Long or very thick hair: 4–8 drops
Always start with less, the product is designed to be non-greasy but fine hair can be weighed down if over-applied.

Who it’s for

Suitable for all hair types.
Textured and very curly hair: adds moisture, slip and curl definition — use slightly more on dense/coarse hair, focusing on mid-lengths and ends.
Fine hair: use sparingly (1–2 drops) and concentrate on lengths/ends.

Quick FAQ:

Where in the routine? Use as a leave-in after washing to lock moisture and smooth, or anytime for touch-ups.

Will it define curls? Yes, it encourages clumping and reduces frizz (not a strong hold product).

Can I use it on dry hair? Yes, a tiny amount will tame ends and flyaways.

UV protection? Contains ingredients that reduce susceptibility to environmental/UV damage but is not a labelled UV protector. Use a tested UV product for dedicated protection.

Does it prevent frizz? Yes, hydrates hair, smooths the cuticle and reduces static so hair is less reactive to humidity.

Sustainability & credentials

Upcycled ingredients (rice water, baobab seed extract): circular approach.

Dermatologically approved, vegan, cruelty-free, B-Corp certified and plastic-negative claims on the brand site.

Free from SLS/SLES, parabens, mineral oil, phthalates, parfum and sulphates.

Packaged in a glass bottle.